3 minutes to read

8 Consumer Trends That Will Influence Christmas Shopping

8 tendances de consommation qui influenceront les achats de Noël

Nostalgia

Are you part of the nostalgia generation? (I am!). This generation of parents who grew up watching Passe-Partout and who watch the new version with their offspring, singing the nursery rhymes they learned by heart. To satisfy their desire to immerse themselves in their childhood, both toy and clothing manufacturers have reissued models that were once popular in the 1980s and 1990s. Others are taking inspiration from this to present retro-looking models.

An example to offer as a gift? Introduce your little one to this childhood classic, with a modern twist, with this 3D viewer from Moulin Roty.

The ecological value of wood

Plastic doesn't have a good press these days. Especially single-use plastic. On the other hand, wood is sneaking in everywhere. In recent years, we have noticed a big comeback of wooden toys. More durable, they can bring joy to several children, or even have a second life in another family. More ecological, their certified wood comes from sustainable sources and they are covered with a non-toxic water-based lacquer.

We bet that several wooden toys and accessories will end up under the tree! Like this Tegu magnetic train , which encourages playful experimentation among toddlers and the pleasure of discovery.

Local or handmade manufacturing

They say that buying is voting. Giving is too. Objects, toys and clothing from Quebec brands are increasingly popular and well-known among local consumers. In addition to encouraging the local economy, they are also often more environmentally friendly and sustainable than products imported from Asia. And, above all, they are original and really appeal to the tastes of young Quebecers!

My suggestion: the Lolo et moi travel kit is ideal for traveling or for discovering the flagship products of the brand of cosmetics for toddlers based on olive oil and natural ingredients.

The wonder

This is a value that does not change. Regardless of the generation, toddlers have an incredible capacity for wonder. Sometimes, their eyes shine in front of simple everyday objects. However, to cultivate and preserve this wonder, companies aim to develop and enhance their imagination: unicorns, fairies, elves and other fantastic creatures are put forward, but also bright and shiny objects that attract attention and fascinate children.

Among the must-haves this year, the A Little Lovely Company light lamp with a space design projects stars onto the ceiling of the child's room. Enough to imagine yourself as an astronaut for an evening or a star fairy!

Unisex

Is it a toy for girls or boys? Why not both! Gender-neutral clothing and toys are definitely in the air. In toddlers' wardrobes, neutral shades and beiges that were once shunned are now popularized by the trendiest moms on Instagram, in particular.

The same goes for toys and accessories. Several brands have banned gendered toys while others promote diversity in their advertising, for example showing a young boy and his pretty doll.

We are in love with Little Yogi clothing , made in Quebec. Unisex and with unique and colorful patterns, your little ones will have a cool and trendy look!

#metime

Time for yourself. That's what many moms would like to receive for Christmas! Popularized with the hashtag #metime, this movement reaches many parents, most often moms, who are looking for a stay, a retreat or a simple moment of relaxation. In fact, a study reported in the Harvard Business Review in 2015 showed that spending time alone increases our empathy. How can this be explained? By being alone, we reconnect with our emotions and we experience more sensations and empathy for others afterwards.

Offer the mothers in your life, but also the daycare teacher or your son's teacher, objects that invite relaxation.

My favorite: Flambette's soy candles . One of them, with white tea, was even created based on the soft and bright atmosphere of the Charlotte and Charlie boutiques. Cool!

The comfort

Stuffed animals, comforters and cuddly toys are always big sellers at this time of year. It's no surprise: cuddly toys have a reassuring, even calming effect on young children. Jellycat cuddly toys are known for being the softest and silkiest. What's your child's favourite animal?

The cold season also invites you to snuggle up in soft blankets, made of thick and warm materials. In fact, there are blankets in store for every activity : whether it's to wrap baby up in the stroller in the middle of winter or to cuddle baby with a timeless, light muslin comforter, like these from Little Unicorn, with festive Christmas themes.

The “ultimate”

What about giving a group gift? Buy fewer gifts, but buy better. Families already have everything, or almost everything! But do they really have quality equipment? Why not offer a stroller that will really meet their needs (and more!) or high-end furniture that will last for several years.

Giving a gift also means giving a little luxury: the "nec plus ultra" for future or new parents who love the beautiful and trendy. Or a new bassinet for those who are expecting their third child, for example.

Among the new products, we love the Era stroller from Bumbleride . Built for off-roading, but designed for the city, it's Bumbleride's first four-wheel stroller with a reversible seat.

*Cover photo: Happy Holidays greeting card by Émilie Hébert